Tactics are the action part of the marketing strategy, the activities that ensure the objectives are achieved. Marketing tactics therefore involve development of materials and utilisation of available resources.
There is a choice of Marketing Tactics - the most suitable method is decided by what is wanted to be achieved, budget available and the timescale allowed for results. Tactics (refered to as Communications by Marketing folk) fall into these broad categories:
Advertising Publicity and Public Relations Sponsorship Sales Promotion Direct Selling Direct Mail
The tactical phase can be the most expensive due to factors like advertising costs. Mistakes made at this stage often means failure of the entire project. For this reason we always recommend that tactical planning is undertaken and each activity is costed before implementing any ideas. This provides a good foundation, prevents ideas spinning out of control and keeps all the team focussed; ensuring that the best possible promotional methods are used for the best possible gain.
The designers and creatives that work with id Marketing have an in depth marketing knowledge; ensuring they always work according to the defined strategies and guaranteeing that the right materials are developed for the target customers.
As always id Marketing try to keep costs down as much a possible; we work closely with associated suppliers, meaning we can often pass on reduced costs for services such as printing, website hosting etc. Further if we can use a free method of promotion, then we will. This all means that our service could result in lower costs than just purely doing-it-yourself