id Marketing market research, for small & medium business in & around Birmingham

At id Marketing our experiences have taught us that business ideas and activities often fail due to poor initial research. For example, if you do not fully inderstanding your business' target market even a simple flyer may not live up to expectations of adequately promoting your business.

Types of Research undertaken at id:

	Primary market research; this provides information regarding the opinions of your target customer. Primary research can be either through face to face or telephone interviews or though compilation and completion of questionnaires.
	Secondary research; this identifies the market potential of a project and helps to determine any potential market opportunities or threats.
	Competitor research; this provides information regarding competitor current and future activities, & can involve both primary and secondary research

Generally with our clients' businesses, primary research involves asking previous and existing customers why they buy an organisations product or service and then building on these points to create a profile of the typical buyer complete with reasons for buying. From here we can either promote the strengths of the clients business, or work with them to negate their weaknesses.

Secondary research is a must for creating a Marketing Strategy. id Marketing's work, on average, involves some environmental scanning i.e. looking at the market conditions of a clients business. From here we will identify trends in the clients market and develop plans, according to whether these trends are threats or opportunities for a business.